Paul Stamatiou is an interesting personality who apart from being a popular blogger also started a company right out of college. Paul Stamatiou is more commonly known by his internet handle @Stammy. I am glad to publish this interview with Paul where he shares some interesting information about his startup life.

Paul Stamatiou- Co-founder, Skribit.com

1) Paul, tell us briefly about yourself and your startup Skribit.com.

I am a 23 year old alum of Georgia Tech, currently living in Atlanta. I am mostly known for my 4 year old tech blog, PaulStamatiou.com. Skribit came out of Atlanta Startup Weekend back in 2007, from a problem I had with coming up with original topics to write about on my blog. Two years later and I have been working on Skribit full-time for about a year. Skribit helps bloggers “cure writer’s block” by receiving suggestions about what to write about via our sidebar widget or suggestions tab. The Skribit website lets website owners manage those suggestions and lets readers follow suggestions they like and get notified of changes and when they are published.

2) Like most of the startup guys you do wear different hats. (Programmer, designer, marketer, user support). Which one do you like the most and how hard is it to change hats and act accordingly.

I definitely, definitely wear many hats. Changing between them is not much of an issue, except for when I am programming and “in the zone”, it’s hard to get back to it and in my train of thought so I generally block out a few hours of development, switch to replying to user support for a bit, then go back to developing (which goes hand-in-hand with designing/front-end work that I do). My favorite is probably developing and fine-tuning the user experience for various features of Skribit. Communicating with our users via email, Get Satisfaction, Twitter or whatever it may be is also rewarding but I feel like that will soon be a job in itself – keeping track of all the Google alerts for Skribit can be rather time consuming.

3) When you graduated out of college most of your classmates would have picked up high paying jobs at top notch companies. Going the startup route is definitely not an easy choice both financially or with regards to job security. Your thoughts and experiences?

I figured the best time to try out the startup life is right out of college while I’m used to living cheaply. It would be very hard to go from a high-paying job to doing a startup later on. However I am in a rather interesting situation as my blog pays my basic living expenses so I am not really going into much debt working on my startup like others doing a startup right out of college might. Several of my friends are working jobs with amazing pay – upwards of $100k – but whenever we meetup and chat, it is easy to see that they hate their job. They regularly stay in the office from 8am to 11pm doing work they dislike. I work many hours as well, but it’s in the comfort of my own apartment and I enjoy what I do. That being said, I fear that one day if/when I do work a regular office job, adjusting will be very hard for me as I’m so used to the being-my-own-boss and working from home lifestyle.

4) Social media has helped many startups to gain the exposure and the attention which they deserve. How well are you leveraging social media for your Startup? Any good learning?

Social media has helped Skribit a bit, but not as much as it will in the near future. We have been “laying low” until we are ready for a real launch, big marketing push and spreading the word. Even without actively spreading the word about Skribit just yet, we have seen people talk about Skribit on Twitter and their blogs. Social media makes is easy to find the people talking about us so we can go in and thank them, offer feedback, solve any issues they might have and so on. This will be put to the test very soon – we are tentatively planning on actively spreading the word about Skribit in the next month.

5) Going to the big blog conferences and startup events does help a lot, but how good is to spend money for registration,travel etc and more importantly the time while the startup is in bootstrap mode. Is it really worth the efforts?

I am kind of mixed about the rewards of attending big conferences. Chances are if you are online everyday, actively read all the big blogs and Twitter, you will know most of the things people talk about at the conference panels, sessions and speeches. And if not, most everything from that conference will be online shortly after for you to catch up on. You don’t need to go to such a big and expensive conference to learn. That being said, you do go to conferences to network with others in your space and build a relationship with them that might turn out to be beneficial to you both. A good friend of mine spent a few thousand dollars to attend a music technology conference out-of-state. But the sequence of events after that conference landed him an amazing interview on NPR for him and his startup. There are many other stories like this. You need to go out there and meet people; can’t do everything online!

6) Having a blog helps and that too being a popular blogger helps a lot! How has your blog helped you in your startup journey or otherwise?

My years of blogging have helped develop a loyal readership that values and trusts my thoughts on things. That has helped me build a story around Skribit that I have tried to embody on the Skribit about page. We’re trying to get the point across that Skribit is not just some startup from a bunch of no-names, but rather is founded from real bloggers that understand the space. While I have used my blog to discuss Skribit and document our growing pains and so on, I don’t really consider that marketing rather than giving people an inside look on how a startup operates. In short – I think Skribit in a good position to be backed by my blog and help get the first users trying it out.

7) What are your future plans with skribit?

Building up our userbase and managing a happy community!

8) Finally, has there been any big mistake in your journey and what did you learn from that? In order words have you ever felt you could have done things in a different way?

Honestly I can’t say that we have had any big mistakes lately. One thing that is up for discussion is how we have been holding off on promoting the product while we were actively developing it. Some prefer to market from the very beginning. We chose to wait a bit until we were happy with our product and know that people would not just try it out, dislike it and never come back again.

Hope you enjoyed the interview. If you have any questions or suggestions please do use the comments section.

‘On the Couch‘ is the new series of posts on SocialCouch.com which will feature interviews with social media experts, start-up guys and other tech savvy people. To kick start this interview series we have an amazing person on board. I am pleased to publish this interview with Mr. Richard Binhammer, Senior Manager at DELL handling Strategic Corporate Communications, Social Media and Corporate Reputation Management. Richard is more popularly known in the social media world as @RichardAtDell

Photo Credit : Brain Solis

1) Why social media? What is the motivation for Dell to travel on this track?

The best explanation for Dell’s social media involvement comes from our CEO, Michael Dell, who said this: “These conversations are going to occur whether you like it or not. Do you want to be part of that or not? My argument is you absolutely do. You can learn from them. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.” October 17, 2007, BusinessWeek

You might also find Shel Israel’s interview (http://redcouch.typepad.com/weblog/2008/02/michael-dell-ph.html ) with Michael Dell helpful in understanding the background of Dell forging ahead in social media over last 3 nearly 4 years

2) How well are these social media marketing efforts benefiting Dell. How different is it in comparison with conventional marketing methods and how good is the ROI?

Social media benefits depend on what your business objectives are to start with.  There is no single ROI.  It all depends on what you are trying to accomplish.

In Dell’s case we have seen benefits in revenue generation; as an early alert to matters we want to address as a business; it has generated  customer-inspired innovation; and we have seen benefits in terms of relationships with our customers, as well as overall brand and corporate reputation benefits,  just to mention a few.

As for the difference with conventional marketing, I  guess it depends on what you consider conventional marketing.  If you mean advertising, two way conversations are very different than broadcast advertisements in terms of their tone, nature and cost.  However, if you mean other conventional marketing methods like meeting with customers at a trade show or even a series of meetings, social media has much in common with those personal and direct connections.

3) Richard, your LinkedIn profile tells us that you are a senior manager at Dell handling social media and Strategic Corporate Communications. Do tell us how a typical day at work is? How big is your team and how do you work along with the @delloutlet team?

I’m not sure there is any such thing as a typical day.  I start by checking Twitter and other “feeds” to see what is of importance to Dell and/or what is of interest to us from a social media perspective.  I share that information and commentary with relevant people in various parts of our business, then I usually have a couple of meetings related to our social media initiatives and how we can continue to use social media for effective and efficient business purposes…then repeat earlier parts of the day online depending on the day or what is up.

It’s not  my team…there are various Dell teams, from various businesses and we all work together, including @delloutlet.  We work to share and keep forging forward both in social media but also in connecting with customers…to listen learn and engage in ways that make sense for the business and for our direct relationships with customers and business partners.  We also work together to support more people in more parts of more of our businesses to discover the benefits and apply social media so that is useful in their job and for those interacting with, or interested in, Dell.

4) In the past Dell has tasted the bitterness of social media in the form of YouTube videos depicting exploding batteries, the Dell hell meme etc but now every social media case study talks about how Dell made $3M sales via Twitter and how the Direct to Dell blog increases customer interaction. How was this transition possible and how hard has it been?

The transition was both possible and straightforward when you go back and start from the answer to question 1.

5) We are all aware that @delloutlet is doing a great job in the US and @delloutletUK is also in place. Are there any plans to expand it on an international scale in countries like India, Germany and Canada where the twitter user base is growing rapidly ?

Check out dell.com/twitter and you will see this is rapidly underway.  Canadians asked for Dell Canada on Twitter and that is why Dell Canada is there…and look at what they are also doing on Facebook.  Dell in Brazil is growing strong on Twitter, as is Dell Outlet in Ireland and Australia in the small business market….I could go on but suffice it to say International growth on Twitter and elsewhere is a major consideration and priority.

User Questions

Sahil Parikh, Founder -Deskaway.com
6) How does a small business that is not known build a presence/brand on Twitter?

Hi Sahil and thanks for the question.  Twitter  is a great place for small business to broaden their markets and to really build loyal followers.  Technology is great for small business, we all believe in that at Dell J.  Have you seen the Dell tips for small business on Facebook …all about social media for small business? Specifically for Twitter, I always say identify your customers and listen first…then engage and join the conversations in valuable ways…and the customer relationships will strengthen and so will the business.  Hope it helps.

Harini Ganesh:
7) Is there anything that Dell has learnt from their competitors who run similar efforts on Facebook, MySpace,Twitter etc?

Hi Harini…that’s a great question. I think every business  that is a smart business is constantly listening, learning and engaging in this new social medium and that we all learn from each other and the various case studies and information around.

Himanshu Seth:
8) How did Dell get started with this whole twitter thing and do you remember how the first few customers on Twitter came in?

We really just started experimenting and then because of the specific business needs of @delloutlet there appeared  to be some great business opportunities and through experimenting some more we proved those things meshed.  I also believe the people and connections that were being made around Twitter also supported  the business growth.

9) Finally, Have you ever felt that Dell or your team could have done things in a different way? In other words, has there been a ‘big mistake’ in this whole social media journey which you could have avoided?
I think you always live and learn and can always improve, personally and as a business.  We always wonder about how to do things different – better and more effectively too.  So in that respect, sure we can look back and say we could do this or that different, or let’s try it this way or a new way…and we constantly do that and are open to that.   I know I personally stumbled some….but when you fall down, you stand back up, dust yourself off, learn from it, grow and do it better next time (I hope).  As for any “BIG” mistake, I would say no big mistake…there were a couple tiny mis-steps where we made quick and public commentaries and like I said, learned and moved onward.

Hope you enjoyed reading this interview with Richard.

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