After wondering for long about how Twitter is going to make money, we did learn from many sources that Twitter was indeed profitable for this calender year. Thanks to the search deals which this San Fransisco based company has struck with the two big giants Google and Microsoft. By feeding in real time tweets in the search results of Google and Bing, Twitter has pocketed a massive $25 million according to the reports from Bloomberg. With $155 million VC funding in the bank and a valuation some where around a billion dollars, Twitter is definitely here to stay for quite a good period of time.
Twitter is definitely not perfect and except the search deal, the company has not made any real money till date. With ample scope for improvement in various arenas, Twitter is definitely going to hire more talented folks to get things done. Here is a take on the job profiles which Twitter ought to create right now.
The Whale Killer
The fail whale is one thing which most of early Twitter users would have seen every other minute. For those who are unaware, the fail whale shows up whenever there is a server failure. It mainly happens when there is a huge blow of traffic to the website. Things have improved a lot over the past few months but the fail whale still makes its presence felt once in a while. When many of the big corporations are using Twitter in full swing, it is really important to have a highly reliable server. With plans for corporate accounts, Twitter definitely cannot afford showing the fail whale to its paying customers. The ‘whale killer‘ needs to ensure that the website stays up and running round the clock without any intermissions.
The Trend Setter
‘Twitter Trending Topics‘ is really a valuable section to find what people are talking about. This is also one of the favorite destinations for spammers. As illustrated in the picture we can see that one of the spamming topics made its way in to the trending list. Getting on the list will give immense exposure in the form of traffic even if it is for a few minutes. Although some quality check is being done in the recent times, we can still see some spammy content once in a while. Not to leave aside the NSFW topics which get on top of the list many times. It is also important to combat spam to make Twitter a better place. Automating this process is greatly possible but only to a certain extent. The ‘Trend Setter‘ needs to keep this section clean and ensure that spammers don’t take advantage.
Twitter has faced many security infringement issues and it keeps increasing with its popularity. Some of them were the server status vulnerability, compromise of DNS records, leakage of confidential documents and more importantly the recent site hack by the so called Iranian cyber army. The path has definitely not been smooth for this company with a little over 100 employees. Recruiting ‘Securitas‘ – the roman goddess of security to the team might help!
The Money Minter
We have talked about it with our friends, we have discussed the possibilities, we have even made suggestions but we are still unsure as to how Twitter is going to make money! Twitter is one huge information repository with many different monetization possibilities. The recent search brought in a pretty good sum and it was indeed a great start. The machinery is set in place, the molten metal is ready to get cast and all Twitter needs to do is find the right money minters to bring in the magic.
Some of these profiles may exist already and they are definitely doing a wonderful job. This post was just an informal take on this topic.