Comments on: Twitter Case Study: A successful Marketing Campaign (CyberMonday.fm)

By: Norine Bevins

Norine Bevins — Tue, 12 Oct 2010 23:08:23 +0000

29. Thank you for the info you have shared to us. One factor my sister fined this write-up very significant and it really helps her in so many methods especially dealing with her job.

By: Joseph Wright

Joseph Wright — Sun, 02 May 2010 17:35:40 +0000

i have tried social media marketing for getting our new products to be known on the market. it seems to work well specially if the audience is targeted ..

By: Anonymous

Anonymous — Fri, 16 Apr 2010 19:42:07 +0000

I sent this to my brother he’s really into this kind of stuff! He said he’s going to share it with all his friends on facebook tomorrow!

By: hummingbird review

hummingbird review — Wed, 17 Mar 2010 18:52:32 +0000

Overall, Twitter can be utilized as a marketing strategy if done correctly. Using twitter as a marketing tool is a subject of some argumentation in the marketing world. I have study many articles in favor of this technique and equally as many against it.

By: Ad.ly – A revolutionizing Social Media Tool? « Social Schmoozing

Ad.ly – A revolutionizing Social Media Tool? « Social Schmoozing — Tue, 02 Mar 2010 16:05:16 +0000

[...] The bottom line is Celebs are making twitter a traditional push marketing tool-why not let your brand monetize on their short-sightedness? In the end it will drive the following business objectives: Brand awareness, brand affinity (how cool would it be to have Shaq Tweeting about your brand), heightened market share, inevitable traffic and in some cases could be viral depending on how you set up the campaign. Read this article on proven methodologies of success using the Ad.ly social model. [...]

By: Kristine Shue

Kristine Shue — Sun, 06 Dec 2009 16:42:15 +0000

i just love to Twitter everyday with my friends. Twitter is much better than blogging in my opinion and it is very addictive too.

By: Ramanujam

Ramanujam — Sun, 06 Dec 2009 06:26:47 +0000

@Sue Anne

Thanks for the comment!

As you said it is true that these costs get buried when people talk about social media marketing. First of all it should be noted that a marketing campaign is done to enhance the reach-ability of something which is already in existence.

In this case CyberMonday.fm is a subsidary of DealsPlus which is a well established company in CA. This promotion was in addition to the activities which they perform year round.

Nevertheless, those were some great points.

By: Sue Anne

Sue Anne — Sun, 06 Dec 2009 04:09:57 +0000

The problem with this analysis is that it neglects to mention other costs. Who set up the web site? How much did that cost to set up – domain registration, design costs, administration time to monitor site, bandwidth, etc. Who sent out the original tweets to get people to the site in the first place? What was the personnel cost on that? These are the types of costs that get lost when most people talk about the “ROI of social media.”